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Essays on building in emerging markets
Commerce, payments, AI and distribution in markets where the playbook doesn't exist yet. Also published on LinkedIn.
The New Direct Report: How AI Is Changing Management
Why briefing is the master skill of the AI age, judgment is the new bottleneck, and the firm itself is being redrawn
Read the essay →The Audience You Already Own
How a telco, bank or MVNO turns idle reach into a local commerce funnel — and why almost everyone who has tried it so far got the order wrong.
Read the essay →The Firm of One
Why Africa's next hundred million businesses will skip the Western company playbook — and why AI is how they do it
Read the essay →